CHALLENGE: Promote a hard seltzer - an alcohol infused carbonated drink - in the over crowded alcoholic beverages category.
INSIGHT: Most alcoholic drinks jump into the night life territory. So, TopoChico decided to claim the pre-party - a perfect fit for this low carb and low calorie drink.
IDEA: With the call out, 'It's #TopoTime'!, we jump right into the moment before a highly anticipated night out. Following a group of friends from pre-party to their journey into the night.