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In m'n bloed

CHALLENGE: How do we visually capture the essence of Snelle’s single "In m'n bloed"?


INSIGHT: Family bonds shape us deeply, and despite our best efforts, we often find ourselves mirroring our parents because it's simply in our blood.

IDEA: Create a powerful music video showing Snelle being aged by a makeup artist, leading to a touching moment where he sees his older self for the first time. This visual journey captures the song's message about the inescapable influence of family.

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