Scotch & Soda Story of things

CHALLENGE: Promote Scotch & Soda’s new look book in a more engaging way.

INSIGHT: Being more engaging is all about brand experience. So, why not make people live the brand for real?

IDEA: With the campaign narrative ‘Story of things’, we created a world for the fashion to live in. Next we let people experience the story for real, as you could rent the place from the narrative on Airbnb.