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Fresh from the fields
CHALLENGE: Reposition Reddy sunflower oil and campaign the new line.
INSIGHT: Ready kitchen sun oils are neutral in flavour, letting you taste fresh ingredients much better.
IDEA: To inspire people to eat more fresh food, we created an app that tells you where can get your fresh ingredients – right from the farm. Promoted with the Dutch Masterchef winner Estee Strooker recipes, on a moving country kitchen on wheels.
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