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CHALLENGE: How do you ensure that youngsters keep Doritos top of mind?
INSIGHT: Claiming a relevant and organic place in their daily lives and amplify it, such as gaming.
IDEA: With our mantra ‘gamify everything’, we involved the audience in the Doritos world of gaming with influencers, activations and action packed online content. Making Doritos the ultimate gamers fuel.
Making off the GamePad drive
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