Doritos #Playbold

CHALLENGE: How do you ensure that youngsters keep Doritos top of mind?

INSIGHT: Claiming a relevant and organic place in their daily lives and amplify it, such as gaming.

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IDEA: With our mantra ‘gamify everything’, we involved the audience in the Doritos world of gaming with influencers, activations and action packed online content. Making Doritos the ultimate gamers fuel.