Oikocredit Made in Malawi

CHALLENGE: Create awareness around Oikocredit and the impact of microcredit.

INSIGHT: Best way of demonstrating the impact of microcredit is showing by doing. Creating a campaign for microcredit, made with microcredit.

IDEA: That led to the campaign Made in Malawi. Where we asked three creatives from Malawi, the poorest country in the world, to start an agency and create our advertising campaign. And show the Dutch audience their interpretation of how microcredit fuels enterprise and economic independence.