CHALLENGE: Create digital visual snacks, showing the ease of the Moves app targeted specifically towards a young urban lifestyle.
INSIGHT: Telling youngsters something is flexible and easy, just won’t do. You got to show it too. Best done in a visual language they can easily connect to.
IDEA: Moves. It’s all in a name. So, we showed how free and flexible Moves really is by using flexible moves by users on all our shared vehicles.