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CHALLENGE: How do we bring La Place's delicious offerings to a wider audience and engage them online?


INSIGHT: People love discovering new foods and enjoy engaging, authentic content presented by relatable hosts.

IDEA: Together with advertising agency Neew we launched "The Good Truck," a converted food truck traveling the country, hosted by Nick Toet from "De Taarten van Babel" and "Eten met Nick." Each episode features fun adventures and showcases La Place's freshest, most flavorful dishes, bringing mouth-watering content directly to our online audience.

La Place - The Good truck

La Place - The Good truck

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