KaartDirect

CHALLENGE: How do we position KaartDirect, an online gift card shop, as the go-to brand for every gifting moment in a highly competitive market, while keeping the content fresh, engaging, and tailored to a diverse audience?
 

INSIGHT: Audiences don’t just want gift cards—they want experiences that resonate. By tapping into gaming culture, trends, and moments of joy, we can create content that feels personal, entertaining, and memorable.
 

IDEA: We developed an always-on content strategy for KaartDirect, combining hygiene, hub, and hero content to connect with audiences throughout the year. From voxpops and street activations to meme content, gaming news, giveaways, and mini campaigns, we create content that reflects the versatility and value of KaartDirect gift cards. With over 10 million organic views, our collaborative approach with KaartDirect ensures every piece of content is perfectly tailored to their audience—because "Je geeft perfect met KaartDirect"