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CHALLENGE: How do we create an emotive brand movie for Join Program touching all important proof points with a compelling story? 


INSIGHT: Join Program's employees are not just mere caterers; they are driven by a commitment to leave a lasting impact on people's lives through the joy of food.

IDEA:  In this heartwarming brand movie, we feature a touching moment between a father and a daughter. The father, a dedicated Join Program employee, begins to narrate from his perspective, expressing the true essence of Join Program's vision, values, and the meaningful experiences they aim to create for their customers through the art of catering.

Behind the scenes

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