Jeugdfonds X ABN AMRO

CHALLENGE: Create a new communications campaign for internal stakeholders and partners.
 

INSIGHT: When the general public is moved and engaged, stakeholders and partners are more likely to invest and support.
 

IDEA: We created a documentary-style campaign film, “Trotse ouder vertelt”, where parents share authentic stories about how Jeugdfonds makes it possible for their children to participate in sports and culture. Real voices that show the impact of equal opportunities and inspire both the public and stakeholders to join the cause.