GiG Hard Seltzer is 4 the...

CHALLENGE: How do we connect with the vibrant lives of youngster through GiG Hard Seltzer?

 

INSIGHT: Young adults love friendship and living in the moment.

 

IDEA: Meet "Four Friends," a campaign that captures real, relatable moments from the lives of our diverse audience. This campaign shows how GiG celebrates friendship and makes every moment count: GiG Hard Seltzer, where four becomes more!