Doritos Jacked Streetrace

CHALLENGE: Create Doritos Jacked campaign to youngsters in a memorable way.


INSIGHT: Doritos jacked is all about hijacking life changing moments of youngsters. At age 16, you’re finally allowed to drive a moped in the Netherlands.


IDEA: How about pimping moped microcars, originally intended for the elderly and organize a Fast ‘n Furious street race, with 3 rap artists and increase sales with 24% along the way?

 
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