Doritos Jacked Streetrace

CHALLENGE: Create Doritos Jacked campaign to youngsters in a memorable way.

INSIGHT: Doritos jacked is all about hijacking life changing moments of youngsters. At age 16, you’re finally allowed to drive a moped in the Netherlands.

IDEA: How about pimping moped microcars, originally intended for the elderly and organize a Fast ‘n Furious street race, with 3 rap artists and increase sales with 24% along the way?