Puma Suede

CHALLENGE: In the crowded world of sneaker, how can we differentiate Puma X Suede from the noise and make it stand out to our audience?

 

INSIGHT: Our Dutch target audience isn't just buying sneakers - they're looking for a way to express themselves and their individuality through their style choices.

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IDEA: By putting recognisable culture and creativity of our wearers first, celebrating 40 years of the Puma Suede during #suedeseason we asked Influencers Lizzy vd Ligt, Defano Holwijn & Teun Koeman to star in the #suedeseason campaign video