TOKO’S CREATIVE KITCHEN IS OPEN: ONE CREATIVE PARTNER. FROM THINKING TO MAKING.
Bring us a business problem, a brief or an idea that needs bringing to life.
We combine strategy, senior creative thinking and hands-on production to create ideas that work for brands, audiences and the channels they live in.
From campaign platforms and creative concepts to visual worlds, film, social and channel-ready content. We can take the full journey from first thought to final delivery, or join your team wherever extra creative firepower is needed.
Because when thinking and making happen under the same roof, less gets lost between the deck, the set and the screen.
One creative partner. From thinking to making.
Bring us the brief.
Bring the heat.
01 — KITKAT
× FORMULA 1
PUTTING THE BREAK
IN POLE POSITION.
Three days at Spa. Another weekend in Zandvoort. We joined KitKat trackside to capture its Formula 1 activation across the Benelux, turning the action around the circuit into brand content. Our behind-the-scenes film shows the crew, collaboration and KitKats that fuelled the whole thing.
Brand Activation · Creative Production · Film · Content
02 — DE VEGETARISCHE SLAGER × PAUL ELSTAK
HARDCORE BEATS.
VEGGIE EATS.
To put more plants on the menu, De Vegetarische Slager turned Paul Elstak into Chef Gehackt. We produced the music video for his remake of Rainbow in the Sky, serving up gabbers, tracksuits and ’90s nostalgia. A serious mission, delivered with a wink and a very heavy bassline.
Campaign · Creative Production · Music Video · Content
03 — TOPO CHICO × #TOPOTIME
THE PRE-PARTY
BECAME THE MAIN EVENT.
To launch Topo Chico in a crowded drinks market, we claimed the build-up to a night out. #TopoTime became the central idea, brought to life through a live event, hero content and programmatic assets that carried the energy across every channel.
Launch · Activation · Film · Programmatic
04 — LA PLACE × THE GOOD TRUCK
WE PUT THE MENU
ON THE MOVE.
Together with Neew, we turned a travelling food truck into a creator-led content format for La Place, with Nick Toet at the wheel. One simple idea became a series of food-filled adventures, films and photography, built to bring the brand to a wider online audience.
Campaign · Creator Format · Film · Photography
05 — GAMMA × VINK
MAAR AF
UNFINISHED JOBS.
FULLY FINISHED CAMPAIGN.
Neew brought us the campaign concept. We made the unfinished jobs follow people everywhere, literally. Through humorous films and cross-media assets, we carried one relatable thought all the way through production: ignored chores keep haunting you until you finally tick them off.
Creative Production · Film · Cross-media · Content
06 — DORITOS × JACKED STREETRACE
FAST. FURIOUS.
SALES UP 24%.
To launch Doritos Jacked, we hijacked a rite of passage: getting on the road at sixteen. We pimped microcars, cast three rappers and staged a Fast & Furious-style street race, turning one youth insight into an influencer activation that lifted sales by 24%.
Campaign · Activation · Influencers · Content
What we do
From the first thought to the final cut and everything in between.
0001
STRATEGY & CREATIVE
Every good piece of work starts with understanding what actually needs solving.
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We get under the business, the brand, the audience and the brief. Then turn that into a clear creative direction.
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From brand and communication strategy to campaign platforms, creative territories and content strategies.
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Not strategy for the sake of strategy.
A sharp starting point for ideas people actually want to see.
0002
CONCEPT & CAMPAIGN
This is where we start cooking.
We turn briefs into big ideas, campaign platforms, formats and visual worlds that can live across channels.
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Our senior creative teams bring copy and art together from the first spark, developing everything from campaign concepts and storytelling formats to scripts, treatments and social ideas.
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Whether it’s a full 360° campaign, a social-first format or one beautifully simple idea:
We make ideas built to travel.
0003
CREATIVE PRODUCTION
A great idea shouldn’t lose its flavour once production starts.
Because our creative and production teams work closely together, we think about how an idea will actually be made from the beginning.
We take concepts from deck to screen across film, photography, branded content and social, developing scripts, storyboards and treatments, building crews, directing shoots and shaping the work through edit and delivery.
From one hero film to an entire content ecosystem.
We protect the idea all the way to the final cut.
CREATIVE CHEFS ON SITE
Need some extra creative firepower?
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Sometimes you don’t need the whole kitchen.
You just need the right chef at the table.
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Toko can plug directly into brand and agency teams when a pitch, campaign or production needs additional senior creative experience.
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On-site or off-site. For a day, a pitch, a project or a longer collaboration.
Creative Direction
A senior creative lead to sharpen the brief, shape the creative route and keep the work moving in the right direction.
Senior Copy & Art
A senior creative team for pitches, campaign concepts, platforms, scripts, visual worlds and social.
Creative Production
Hands-on creative support to take an existing idea from presentation to production without losing what made it good in the first place.
Use us as an extension of your team.
Or give us the whole kitchen.
Served à la carte. Or as the full tasting menu.
0001 GET THE FULL PICTURE
Before we start throwing ideas around, we understand what we’re actually trying to solve. We get under the business, the audience, the brief and what production will demand.
0002 FIND THE IDEA
Then we find the thought everything can hang from.
An idea strong enough to sell in, shoot well and live beyond launch.
0003 BUILD IT OUT
We turn that thought into a world.
Campaign platforms, formats, visual identities, scripts, stories and channel-ready ideas, all connected by one clear creative thought.
0004 TAKE IT TO SCREEN
Then we make it.
Our creative and production teams stay close throughout scripts, treatments, shoots and edits, protecting the idea from presentation to final cut.
No awkward handover between the people who thought of it and the people who have to make it.
0005 PUT IT TO WORK
A beautiful film sitting in a folder isn’t the finish line.
We think about where the work needs to live from the beginning, adapting ideas for different audiences, formats and channels.
From hero to hub.
From 16:9 to 9:16.
From campaign to content.
Made to work in the real world.
ONE KITCHEN.
MANY FLAVOURS.
We work directly with brands.
We collaborate with agencies.
We plug into existing teams.
And we build dedicated teams around a brief when that’s what the work needs.
From one senior creative to a full creative production team.
However you work with us, the principle stays the same:
Great ideas get better when the people thinking them and the people making them sit at the same table.
COME COOK WITH US.
Got a brief?
A business problem?
A pitch that needs some extra heat?
Or just the beginning of an idea?
Pull up a chair.