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CHALLENGE: Create a campaign for the hard-to-reach Gen Z for a low interest health care service and revitalize the #DeLeven theme.
INSIGHT: Gen Z is known as the creator’s generation. Mobile savvy and very prone to create their own content.
IDEA: We let Gen Z create the campaign for Gen Z together with talented film director Donnya Zidan and other young artists. That’s what #deleven is all about. Taking charge over your own life.