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CHALLENGE:  Capture the essence of Guus Meeuwis' final concert, "Groots, met een zachte G," in a promotional video that engages fans and builds excitement.

INSIGHT: Music connects people on an emotional level. To truly convey the magic of Guus Meeuwis' farewell show, we need to tap into the emotions and experiences of his fans.

IDEA: Through a epic promotional video, we take viewers on a journey that goes beyond mere visuals and melodies. We aim to evoke nostalgia, celebrate Guus Meeuwis' remarkable career, and ignite anticipation for a once-in-a-lifetime experience at the Philips Stadion.

Behind the Scenes