Doritos Jacked
Driving school

CHALLENGE: Doritos asked us to launch the new Jacked
flavour to youngsters.

INSIGHT: So we jacked one of their most life changing moments... Getting a driver’s license.

IDEA: Together with the Dutch Ali G, we hijacked a driving school into a stunt driving school. Through engaging web series, we unfolded the trials and tribulations of the stunt driving school. In the end, a happy even earned their stunt driving license.

Behind the scenes